Buying and selling goods over Internet provides huge development potential for entrepreneur. Here, every company can find free spot, gain a foothold there, and get stable income since. That is why the answer to the question "Do I need to start a business online?" Is obvious.
Before the opening of an online store, you should determine the type of products that you plan to supply people with. Of course, the products must be easy to sell online. If you believe the practice, at the present time such goods are the books, electronics and computers, mobile gadgets, souvenirs, antiques. At the same time no one says that the sale of clothing and auto parts is unpromising task.
Two kinds of online shops
At the moment, in the web there are, basically, two kinds of web-shops:
- First - some kind of “addition” to the physical store, key target of which is to promote first one. This web-sites often used to inform customers about the range of the company, which is a very practical solution for the choice of the buyer of goods. Process of purchase goes like this: customer can take a closer look at a particular product, he can compare several products, their prices, get information about availability of product, and then visit physical shop to make purchase.
The most prominent representative of this type of store is considered to be a supermarket. Such organizations are taking orders on the sites, but in order to pick up the goods purchased, the buyer will have to visit the store. The proposal looks quite attractive, because you the next day should only need to pick up the bags already filled with products.
These companies have a high level of service and in essence are electronic versions of the catalogue with the representation of products. - The second option does not took place for an offline store. Those who wish to open a clothing store or modern gadgets store, do not need to rent retail space and search for staff at labor exchanges. They only need a warehouse where it will be possible to store on a web resource offered products and office, thus, can serve even an apartment. By the way, you can setup the warehouse even in the ordinary garage. Warehouse organize also necessary if you plan to work directly with suppliers of products.
Key aspects of e-commerce
To create an effective online store, you need to understand the specifics of doing business on the Internet. Here, the main thing that was reinforced by the desire of knowledge and capabilities. Many aspiring entrepreneurs have an opinion that it is very easy - and you shouldn’t even work! In reality, however, especially in the first year or two, the store will have to pay a lot of attention and spend a lot of time of its development, including weekends and holidays. And in order to build your business properly, budding entrepreneurs should follow such items:
- Proper positioning of the product. Some people think that a quality product sells itself. This is perhaps the most common mistake. Clearly, an informative list of products - is not only a quality product presentation, but also time-saver for the managers who do not have to answer dozens of questions, clarify characteristics and prices. For example, on the one hand quite simply rewrite the technical characteristics of the washing machines, indicating consumption and the number of revolutions of the spindle. However, not every woman understands the technical intricacies of the tech. In practice, most buyers are only interested in the fact whether the machine will not damage the items during washing, can you dismiss it work for the night, would not overspend electricity, whether built in kitchen furniture, etc. Therefore, it is much better if the description of the product will involve the transfer of its advantages that distinguish it from a number of these, and the benefits that will have the happy owners of the product.
- Reviews. An indication of the level of functioning of an online store is a page that is hosting reviews of products offered. Among the over 50% of budding entrepreneurs ignore the need for accommodation reviews. But in practice, many seemingly unnecessary information, does more good than online consultation managers. We all know that people are very often interested in even unnecessary goods, if lined up behind him. Therefore, it is desirable that the reviews on the site were from real customers, and provides some information about them: name, region of residence, profession - anything.
- Feedback. Most often, potential buyers, especially those who are thinking about buying an expensive product, trust the sellers from whom they feel support. The seller's attitude is reflected in the consultations on the choice of a particular technique, dress, computer, etc. It is also important to give advices on using the product and help you to troubleshoot any problems. Therefore, the feedback have to be provided if you want to open an effective online store. Ability to view contacts of your company and order callback from any page of the site - a prerequisite for marketing resource. Another option on how to communicate with customers is a forum, where very important revelation - to advise the buyer should not use the model that it is clearly not appropriate, but which you would like to sell. People always appreciate good service and honesty, because it not only will appeal to you in the future, but it will be free advertising, as your customer will advise your web-shop to a friend.
- Showmanship. Nobody wants to buy a "pig in a poke", so, no matter how well the proposed product was painted on site, must be presented with high-quality photos, which provide visual information about the product. And if the services of a professional photographer for you are inaccessible pleasure, you can take high-quality photos on the site of goods manufacturer. As you can see, high-quality online shop - this is, first of all, compliance with a number of nuances that will help you succeed by getting good money in online sales.
